Radio 4
Demographics
Radio 4 is notable for its new bulletins and programmes such as "today" and " The world at one" , radio 4 has been broadcasting the "shipping forecast" which reached 150 years old in august 2017. Radio 4 is the most popular British domestic radio station and its recorded that their highest audience was of 11 million listeners. It has been on air since 30th September 1967 which is a total of 54 years. They are funded through everyone's TV license and are owned by the BBC.
The most listened to radio 4 are people who are age of 56 or over and skews towards an older audience , however their target audience is originally aimed at adults who are between the ages of 35 - 54. This could be because the most watched on radio 4 are the breakfast programmes and one of the popular show is called " The today programme" as it has more than seven million weekly listeners and the third is the radio 1 breakfast show with Greg James. There is not a specific religion that listens to radio 4 as there is a mix of all the religions who sit at home or wherever and listen to the radio. There are a number of ethnic groups who listen to the radio and the biggest ethnicity group are the Hispanics as 97% of them listen to the radio than the Africans and Americans where only 92% of them listen to it ass they only spend around 20 minutes a week than Hispanics.
Lifestyle
There are many people in the audience who listen to radio 4 that are quite busy people who have to work around 6-8 hours for their shift and they wont always have time to listen to what is going on around the world or to watch the news to find out , so what they will usually tend to do is turn the radio on and listen to for example "The today programme" and this show is a long running BBC early morning news and current affairs radio programme which is also on radio 4. It is broadcast on Monday to Friday from 6:00 am to 9:00 am and Saturday from 7:00 am to 9:00 am.
Spending power
The BBC is funded by everyone's TV licence. The audience will have a high spending power because radio 4 has been educating alot of university students who have already got their degrees.
Listening Figures
Radio 4's audience have remained at a massive 10.8 million and this adds up to a total of 116,503 hours everyone has spent altogether listening to radio 4, we can also see that an average of 55,675 people listen to radio 4.
BBC Radio 4 Schedules
At 6:00 in the morning there is a programme called "News Summary" which is broadcast and as people will usually have work early in the morning they will need to sort their morning routine out and get ready for work and by having this play on the radio will make it easy for them to catch up with what is going on around the world and their area. this is towards a larger audience because the age range is much older and a lot of people listening to this programme will be working , however there are programmes in the evening such as "pick of the week" which is on around 6:16 and this could be listened for people who are potentially making their way back home from work and are wanting to catchup.
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